How Search Engines work

If you've surfed the Internet at all, then you're already familiar with Internet Search Engines and what they do: They are website directories. You may have also noticed that it's sometimes hard to find what you're looking for, even with a fairly specific search. Your potential visitors will have the same trouble, unless you do a little legwork to make sure you're listed for the keywords that are important to your Web site.

Just in case you're unfamiliar with how search engines work, here's a brief explanation: Most engines "spider" the Web looking for new pages to add to their database or "index". More pages in their databases means more business this is why search engines are constantly expanding. You can wait for one of these spiders to locate your site but you could be in for a long wait! The better approach is to hire a website submission service such as Web City Mall.

Once your pages are added to the index, people can do a search on the Internet for various keywords to find pages that "best" match their search criteria. Appearing within the first few pages of the search is critical to people finding you.

These matches will be ranked or positioned in order of importance. The exact rules they use to rank pages for relevance are generally kept a secret and change often. However, many of these rules can be determined through simple observation. 

Submitting is not enough

Unfortunately, simply submitting your pages is only part of the job. With millions of pages in dozens of search indexes, the odds of many people finding you are still not very good without careful planning. Even after you submit, the page can often be dropped later for no apparent reason or never be accepted at all. Search engines are not yet 100% accurate. But considering the sheer volume they deal with everyday, it's understandable, but unfortunate that there will be random errors.

The primary reason that "submitting is not enough" comes from the concept of rankings. If you don't rank near the top of the search results, then you might as well have not submitted at all. To improve your rankings, you must optimize your pages, submit them, follow up, and continue to fine-tune them as needed.

For optimal results, it is recommenced to submit each page of your website once monthly though top rankings may require weekly submissions. It is not recommenced to "over-submit" your website to search engines which may result in your listing's cancellation.